Thursday, October 22, 2009

Pop Up Stores

If you live in L.A., you may have noticed new activity in the many "For Lease" stores dotting chichi shopping streets. For a week or two these stores are transformed with big discount signs (e.g., 75% Off Designer Clothing"), and industrial style racks of clothing. I've had some good luck shopping at these stores. Truly cool clothes at great prices. Now I can finally name the phenomena. This weekend, when I truly stunning Mad Men style skirt, I asked the saleswoman whether the store was permanent.

"Oh no" she said. "We're just a pop up store. It's a great way to move merchandise. No lease."

Another sign of the times.


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